Rebecca Davis editor“Lego Masters” is heading to China following a major deal from distributor Banijay Rights.Chinese production firm Long Qing Media has been commissioned to create a first run of the show for Shenzhen TV, for which production is already underway.
The deal was brokered on the China side by Huo Yuan Media (The Content Connected).The show features pairs who compete against each other to wow judges with the most eye-catching and spectacular constructions built out of Lego blocks.
The format has already been adapted for 15 international broadcasters across Europe, the U.S., Australia and Asia. In addition to the new China commission, there have been recent orders from New Zealand’s TVNZ 2, Spain’s Atresmedia and Norway’s TV2..
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