Todd Spangler NY Digital Editor Just days before the kickoff of this year’s Super Bowl, X, the social-media platform owned by billionaire Elon Musk previously called Twitter, launched a new partnership to display betting odds to users in the U.S.
BetMGM on Friday announced an agreement with X to become the platform’s exclusive live-odds sports betting partner. Under the deal, X will integrate BetMGM’s odds info and branding, with each game linking to BetMGM’s website and app to allow users to place wagers (where legally permissible).
X users in the U.S. will be able to see BetMGM’s latest betting odds on NFL pro football, with major professional and college sports expected to follow “in the coming weeks.” According to BetMGM, “The odds interface provides an easy clickthrough for each game to BetMGM’s app or website, creating a seamless user experience.” “X is the center of the sports world’s conversation 24 hours a day, seven days a week.
Being directly accessible within that forum is an unprecedented opportunity to expand our reach to a passionate and engaged audience,” BetMGM CEO Adam Greenblatt said in a statement.
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