David Cronenberg on the ‘Promise and Threat’ of AI in Filmmaking: ‘Do We Welcome That? Do We Fear That? Both’
variety.comEllise Shafer David Cronenberg weighed the pros and cons of artificial intelligence in filmmaking at the Cannes Film Festival press conference for his latest film, “The Shrouds,” on Tuesday.
Though Cronenberg said that technological advancements like CGI have “made filmmaking much easier” in terms of tasks like removing coffee cups from footage, he admitted that it’s “quite shocking … to see what can be done even now with the beginnings of artificial intelligence.” Speaking of Sora, the new AI software that can generate motion pictures, Cronenberg said it has the potential to “completely transform the act of writing and directing.” “You can imagine a screenwriter sitting there, writing the movie, and if that person can write it in enough detail, the movie will appear.
The whole idea of actors and production will be gone. That’s the promise and the threat of artificial intelligence,” he said. “Do we welcome that?
Do we fear that? Both. It’s like nuclear fission, it’s ferocious and terrifying and it’s also incredibly useful. So, what do we do?
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