By Jill Goldsmith Comcast CFO Mike Cavanaugh sees PVOD opportunities arising on a “title by title” basis going foward at Universal although “there is obviously a lot of industry stuff to work through to bring that to fruition.” His comments at a media conference Wednesday – the latest in a war of words over windows – were in response to a question about NBCUniversal rolling out Trolls World Tour directly to video-on-demand with theaters shutterd by COVID-19.
Execs have implied that it was the first but may not be the last time. The move and subsequent comments — including by NBCUniversal CEO Jeff Shell — created major pushback by theater chains which have threatened not to show the studio’s films.
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