By Manori Ravindran The International Union of Cinemas (UNIC) has said the lucrative PVOD release of “Trolls World Tour” should not be used a reference point to “redesign” the business model around releasing.
The Brussels-based organization, which represents European cinema operators, spoke out in response to growing tensions between exhibitors and Universal over the straight-to-VOD release of “Trolls World Tour.” On Tuesday, the studio said the film took in $100 million in premium VOD rentals in its first three weeks of play in North America, a result that will push the film towards profitability.
NBCUniversal CEO Jeff Shell later told the Wall Street Journal that when theaters reopen, the studio will continue “to release movies on both
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