CNN CEO Mark Thompson Unveils New Strategy With Focus On Digital And Subscriptions, Combining News Units To Serve All Platforms
deadline.comCNN‘s CEO Mark Thompson laid out a strategy for the news organization, focusing on integrating linear TV and digital news units, and boosting its presence and innovation on smart phones and other mobile devices.
In a memo to employees sent today, Thompson called his plans a “true multimedia strategy,” including the combination of the leadership of the international, domestic and digital news operations.
Virginia Moseley has been named to a new role as executive editor of CNN and Mike McCarthy, who had been general manager of CNN International, will be managing editor. “As far as possible we want single integrated teams to cover stories for all platforms,” he wrote.
Thompson also announced the hiring of Alex MacCallum as the new executive vice president of digital products and services, tasked with developing new digital products and “the subscription and other relationships with users that will make CNN once again indispensable to younger, as well as older audiences, and secure our economics into the future.” While the network launched CNN Max last year, Thompson also wrote of finding new sources of monetization and a “new strategic approach with a view to becoming an industry leader in digital rather than a follower.” MacCallum, who recently departed The Washington Post, will start in the position in March.
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