Brian Steinberg Senior TV Editor After an enviable career working for traditional TV outlets, Charlie Collier surprised many a media executive late last year by leaving a senior job running entertainment programming for the Fox broadcast network to join Roku, the company that gives millions of Americans their access to the world of streaming.
He hopes advertisers will follow. On Tuesday, Collier, 53, now heading Roku’s ad sales and development of content on its own platforms, will be pressed to show potential sponsors why.
Roku, which boasts 71.6 million active accounts, will make a big pitch to Madison Avenue as part of a group of industry “newfront” sessions.
Even though NBCUniversal, Disney and their rivals won’t make similar outreach until May, presentations this week from digital players such as Amazon and Roku are seen as an aggressive bid to win ad dollars that might previously have gone to the TV companies.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.