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Budweiser, like Coke and Pepsi, to pass on Super Bowl 2021 commercials
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nypost.com
nypost.comannounced Monday. “Like everyone else, we are eager to get people back together, reopen restaurants and bars, and be able to gather to cheers with friends and family,” said Monica Rustgi, vice president of marketing at Budweiser. “To do this, and to bring consumers back into neighborhood bars and restaurants that were hit exceptionally hard by the pandemic, we’re stepping in to support critical awareness of the COVID-19 vaccine.”Thirty-second ad spots for the Super Bowl reportedly go for about $55 million a piece.
Budweiser will instead route some of that money to the Ad Council’s efforts to raise public awareness about the vaccine, as well as a 90-second COVID-themed “film” called “Bigger Picture” narrated by actress Rashida Jones.
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