Big holiday ticket prices, bonus performances and large audiences spurred a hefty surge of nearly 50% in Broadway box office last week (ending Jan.
1) over the previous week, with productions including Funny Girl, MJ, Six, Beetlejuice and & Juliet among the shows smashing house records.
With 20 of the 33 shows adding a ninth holiday-week performance to the usual eight-performance schedule, and overall ticket prices up 14% for the New Year’s week, Broadway grossed an impressive $51,912,226, a jump of 49% from the week ending Dec.
25. Attendance was up 31% to 311,447. Broadway’s average ticket price, with premium holiday prices figures in, was $166.68, compared to $146.02 the previous week.
Read more on deadline.com
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