Todd Spangler NY Digital Editor Blockbuster’s famous video-rental stores are dead and gone. But the erstwhile chain’s brand is alive and kicking in a new nostalgia play from collectibles maker Funko.
Funko announced a partnership with Blockbuster for a new “retro entertainment” product line, dubbed Rewind, featuring collectibles and packaging fashioned around the iconic Blockbuster design.
The first full Rewind collection is set to go on sale in the fall of 2023. Each newly designed collectible figure comes encased in VHS-type packaging — “reminiscent of a time before Y2K when VHS reigned supreme,” according to Funko.
The figures also will come with a membership card that mimics Blockbuster’s famous cards. Blockbuster, which in 2000 famously rejected the chance to buy Netflix for $50 million, was acquired by Dish Network in 2011 for $320 million.
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