Billie Eilish announces “immersive listening experience” in London for new album ‘Hit Me Hard And Soft’

nme.com:

Billie Eilish has announced a new “immersive listening experience” taking place in London to celebrate her upcoming album ‘Hit Me Hard And Soft’.Set to take place in the UK capital next week, the fan experience is hosted with Spotify and comes ahead of the release of Eilish’s new album, which is set to drop next Friday (May 17).Taking place at the Lightroom in London’s Coal Drops Yard, Kings Cross, the audio-visual experience will last for an hour and is designed to let fans have an insight into “the vast and mysterious world she’s created with her new project”, as well as listen to the album in its entirety.It will be held on Thursday (May 16) and Friday (May 17), and will include just 10 shows.

Three of these will be held on the former, taking place at 6pm, 8pm and 10pm, while seven shows will be held on the latter, starting at 10am and running every two hours until 10pm.The experience will be the only one of its kind in the world for this new album, and fans on Spotify can get early access tickets now by heading to the venue’s website.“‘Hit Me Hard And Soft’, Billie Eilish’s third studio album, is her most daring body of work to date.