UTA on Monday announced the expansion of its creator practice with the addition of Beth Heard as an agent in its UK Creators division.
In her new role, Heard will focus on expanding UTA’s European roster of audio-endemic and digital-first talent, which includes the likes of Madeline Argy, RedHanded, Jampot Productions and Young Filly.
She’ll be based out of the agency’s London office. Heard joins from Sixteenth, the London-based management agency that represents the UK’s leading thought leaders, change-makers and creators.
She spent a little over three years there, most recently serving as Head of Talent. To date, she’s built the digital-first careers of some of the UK’s biggest creators, from booktuber Jack Edwards to the queen of UK true crime, Eleanor Neale.
Read more on deadline.com
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