John Hopewell Chief International Correspondent In a groundbreaking move, European powerhouse Beta Film and Grupo Globo, the biggest production force in Latin America, have inked a multi-year partnership, kicked off by development on ‘Discipline,’ from Konrad Dantas and Felipe Braga, the creative team behind “Sintonia,” Netflix’s biggest hit in Brazil. “Discipline” marks Beta Film’s first series outside Europe, but head Jan Mojto has always been alert to new creative hubs, entering Central and Eastern Europe years before most competitors, a move now reaping rewards.
Created by writer-director-producer Dantas, founder of KondZilla, owner of the biggest YouTube channel in Latin America, and Braga, “Discipline” will be produced by KondZilla, which has also won an International Emmy, a Latin Grammy and three Cannes Lions, and LB Entertainment, co-headed by Braga (“Lov3,” “Samantha!”), for Globo, Beta Film and Janeiro Studios, the newly established production boutique led by former Beta CCO Koby Gal Raday.
Globo has exclusive rights in Brazil; Beta Film handles international sales. In a sign of a series meant to reverberate beyond Brazil, “Discipline,” described as a “high-end drama” by Beta Film Monday at Mipcom, “dives into a business where women rarely have a voice,” Beta said.
The series follows Maicon, a young Brazilian entrepreneur, who finds himself caught between his female-dominated family and a European crime heiress navigating her own patriarchal challenges, Beta added. “Their paths converge in a high-stakes collaboration across the Atlantic, centered around a precious commodity: cocaine.
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