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Atlantic Records Strikes Partnership With Cam Kirk’s Collective Gallery

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Variety Staff Follow Us on TwitterInspired by the model of record labels, veteran industry photographer Cam Kirk — known for his work with Gucci Mane, Migos, Rae Sremmurd, Lil Yachty and others — launched a “label” for photographers last year called Collective Gallery, which provides signees with a monetary advance and the support to execute projects.

The company aims to help photographers with merchandising, travel and content distribution.Now, the first “label” for photographers has entered into a joint venture with an actual major record label, Atlantic Records.

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