Applause Entertainment and Zindagi Set South Asian Content Partnership: ‘We Are at the Cusp of Something Quite Dramatic’ (EXCLUSIVE)
variety.comNaman Ramachandran Prolific Indian studio Applause Entertainment and Zindagi, the Indian subcontinent-focused programming block on streamer ZEE5 Global, have set a wide-ranging content partnership.
The partnership will create South Asian-themed content from across the subcontinent. The initial burst of productions will be in the Hindustani (combining Hindi and Urdu) language that is understood across the subcontinent.
Production will then expand into some of the other local languages. The partnership reunites former Star India colleagues Sameer Nair, managing director of Applause (SonyLIV’s Scam franchise, Disney+ Hotstar’s “Criminal Justice”) and Shailja Kejriwal, chief creative officer of special projects at Zee Entertainment Enterprises Ltd, who greenlit Pakistan-themed shows “Churails,” “Dhoop Ki Deewar,” and “Qatil Haseenaon Ke Naam” and “Ladies & Gentlemen” from Bangladesh.
Though there is an existing platform in Zindagi, the partnership will follow the Applause practice of commissioning and producing series and films and then look to licence them.
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