Applause Entertainment and Zindagi Set South Asian Content Partnership: ‘We Are at the Cusp of Something Quite Dramatic’ (EXCLUSIVE)
Naman Ramachandran Prolific Indian studio Applause Entertainment and Zindagi, the Indian subcontinent-focused programming block on streamer ZEE5 Global, have set a wide-ranging content partnership. The partnership will create South Asian-themed content from across the subcontinent. The initial burst of productions will be in the Hindustani (combining Hindi and Urdu) language that is understood across the subcontinent.