Amitabh Bachchan Forays Into Generative AI With Ikonz (EXCLUSIVE)
variety.comNaman Ramachandran Indian cinema legend Amitabh Bachchan is venturing into the field of generative AI with studio, aggregator and digital IP monetization platform Ikonz.
Generative AI is a type of artificial intelligence (AI) system capable of generating text, images, or other media in response to prompts, with ChatGPT and Bing Chat being current popular examples.
Ikonz, which already works with Indian graphic novel properties Amar Chitra Katha, Tinkle and Chacha Chaudhary, has a stated vision of “bringing together advanced technologies and cultural icons to create a new era of interactive entertainment.” The Ikonz team is working with Bachchan to capture his iconic attributes to deliver an experience to fans globally.
When launched at the end of 2023, customers in India can interact with Bachchan at various locations and instantly have him interacting with them.
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