AMC Taps New York to Help Populate ‘Dead City’
variety.comBrian Steinberg Senior TV Editor New York City has survived the coronavirus pandemic, an economic downturn, and most recently, skies darkened by Canadian wildfires.
What’s to fear from a looming zombie apocalypse? On Wednesday, visitors to New York culinary mainstays such as Joe’s Pizza in Times Square, H&H Bagels, Katz’s Deli and Hot Dog King will find out.
They are likely to encounter members of the undead stopping in for a bite. The zombies will have been planted there by AMC Networks, which is eager to woo attention to the debut of “The Walking Dead: Dead City,” the first of three spin-offs the company is launching following the last original broadcast of the seminal series “The Walking Dead.” “We are obviously looking to raise awareness out there, and we think there’s an opportunity to bring in people who have fallen off over time and new viewers as well,” says Kim Granito, head of marketing for AMC Networks, in an interview. “One of the key points of differentiation with the new programs is that they are in pretty notable locations.” In the past, “Walking Dead” had to rely solely on the series’ offbeat premise of watching survivors of a plague that turns people into the undead try to reclaim the world.
Now, says Granito, AMC has help, because the show has never relied on a major global metropolis as a permanent setting (“Walking Dead” characters have visited cities in the past).
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