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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Amazon Studios Boss Jennifer Salke Unfazed by Warner Bros. New ‘Lord of the Rings’ Movies: ‘We Have Enough Fan Love to Sustain’

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variety.com

Amazon Studios head Jennifer Salke feels about Warner Bros. making competing projects based on J.R.R. Tolkien’s “The Lord of the Rings.” Salke, who has held the top content job at Amazon since 2018, walked a Monday red carpet for the premiere of Michael B.

Jordan’s “Creed III” where she spoke with Variety about last week’s news that Warner Bros. had secured film rights to some of Tolkien’s books.

One of Salke’s defining moves at Amazon was to secure television rights to the same literary works, which she achieved at great expense.

The first season of Amazon’s “The Lord of the Rings: The Rings of Power” premiered in 2022 with a big global marketing push and critical acclaim — as well as a reported budget north of $450 million for the first batch of episodes.

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