UPDATED, Friday PM: Amazon, as it re-embraces theatrical with its acquisition of MGM, will easily see the company’s biggest box office opening ever with Creed III, which is headed to a franchise record start of $45.5 million after a $20M Friday (including $5.45M in previews).
Creed III‘s opening day alone is bigger than any previous box office weekend for an Amazon title. For the most part, previous Amazon theatrical releases (of yore, not the current day-and-date Amazon Prime or truncated window titles) saw platform rollouts, sometimes through distribution partners like STX, Lionsgate or Roadside Attractions.
A previous wide notable weekend for an Amazon title was the fourth-weekend wide break of The Big Sick with $7.56M (in 2,597 theaters).
Lionsgate handled that movie in 2017. RELATED: ‘Creed III’ Review: Highly Predictable Film Still Entertaining Thanks To Jonathan Majors’ Acting & Michael B.Read more on deadline.com
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