all-stars season.The matchmaking reality show once had a gravitational power for viewers overseas, notably in the U.K., spawning more than 20 iterations in different countries since the British series started in 2015.
But the Season 10 finale, which aired Monday, continued a pattern of declining ratings and attracted a mere 1.3 million viewers — down from 2.9 million for last summer’s season finale.
Now ITV is taking a page from the playbook guiding “The Bachelor” and realizing that if there’s one thing that can revive the show’s ratings, it’s a familiar face.For the “Love Island” winter 2024 show, the beloved British broadcaster is reportedly giving former contestants a chance to lace up their bikini strings and step back into the villa.
Since “Love Island” alums are practically all-stars already, the possibilities for the show’s cast are endless. Maybe hearing Georgia Steel once again say, “I’m loyal,” is exactly the boost the show needs.
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