XTR Steps Up Doc Sales & Distribution With Hire Of Cinetic Media’s Shane Riley
deadline.comEXCLUSIVE: XTR, the non-fiction studio behind Apple’s They Call Me Magic and Oscar-nominated feature doc Ascension, has hired Shane Riley as Head of Sales and Distribution Strategy.
Riley will lead the distribution and sales of feature documentaries and series across both XTR Studios and its non-fiction streaming platform, Documentary+, as well as help build and execute the overall content strategy of the studio.
He joins from Cinetic Media, the management and sales agency behind Oscar-winning doc Summer of Soul, Chris Smith’s HBO docu-series 100 Foot Wave, and Higher Ground’s Descendant.
He also represented XTR titles such as We Met in Virtual Reality, Faya Dayi, and The Thief Collector at Cinetic. Riley also previously worked at First Run Features and Scott Rudin Productions.
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