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Who's Selling Data? New California Privacy Law Gives Users More Control

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hollywoodreporter.com

With more streaming services on the market than ever and a global pandemic incentivizing people to stay at home, it's not a leap to assume the amount of data being collected about viewing habits has hit a fever pitch.

And it's happening as California's newest data privacy law has become ripe for enforcement and an even stronger version has been approved for the November ballot.

July 1 marked the first day California Attorney General Xavier Becerra could enforce the California Consumer Privacy Act (CCPA), a law that aims to protect personal data and increase transparency about what information is collected online and sold to third parties. "Companies make money by serving the right ad to the right person at the right time," says Loeb & Loeb.

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