Beyoncé is entering her Cowgirl Era.If you thought that Bey was just randomly rocking cowboy hats all of a sudden — from the promo pics for her “Renaissance” album and tour to merch and her Grammys look just over a week ago — then you don’t know Bey.And like the marketing queen that she is, she used the biggest audience possible — in a Super Bowl 2024 commercial for Verizon that ended with Beyoncé saying “Drop the new music” — to tease the arrival of two new surprise country singles: “Texas Hold ’Em” and “16 Carriages.”On a night that was supposed to belong to another pop superstar — Super Bowl LVIII halftime show headliner Usher — once again B was causing all the conversation.(We’re sure that Usher was all good with it — after his epic extravaganza at Allegiant Stadium in Las Vegas, he reportedly went ahead and got married to his longtime girlfriend, Jennifer Goicoechea.)But here we are beginning what is “Act II” of the “Renaissance” rollout, which began with “Act I” — a house-music manifesto led by her No.
1 hit “Break My Soul” — in 2022.But judging by “Texas Hold ’Em” and “16 Carriages,” Beyoncé is now taking us from the clubs to the country on “Act II,” which, thankfully — no surprises here — we know is due March 29.Welcome to the Rodeo-sance.It shouldn’t be a complete shock that the all-time Grammy winner can actually do country music.
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