Klaritza Rico “We like to say ‘Franchises fuel our future’ ” — that’s the focus that Chris McCarthy, president of entertainment and youth brands at ViacomCBS Domestic Networks, is bringing to managing a large portion of the company’s traditional cable brands at the newly enlarged media giant.In conversation with Variety business editor Cynthia Littleton at Variety’s virtual TV summit, McCarthy explained how the merger of Viacom and CBS late last year has led to the change of transforming channels into brands, and building those brands into content franchises that can generate growth across multiple platforms.“We actually just need experts and expertise best in class in the content genre, not really in the channel lead anymore,” said.
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