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ViacomCBS CEO Says Keeping Offices Closed This Year Will Help “Critical” Task Of Getting Back Into Production

ViacomCBS Says ‘Majority of Employees Will Not Be Returning to U.S. Offices This Year’

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ViacomCBS Plans to Rebrand CBS All Access and Launch International Streaming Platform

11.07.2020 - 01:49

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By Cynthia Littleton Business Editor ViacomCBS CEO Bob Bakish told investors Thursday the CBS All Access subscription service will undergo a rebranding this summer as it expands to incorporate more of the company’s cable brands and library programming.

Speaking on the company’s quarterly earnings call, Bakish also said the company is planning to launch a “broad pay streaming product” in multiple international markets over the next 12 months.

On CBS All Access, Bakish promised “major changes coming this summer as we track toward the rebrand and relaunch of a transformed product.” ViacomCBS chief financial officer said the CBS All Access and Showtime standalone services were on track to hit a combined 16 million subscribers by year’s end.

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