‘Unclickable,’ About Murky World of Digital Ad Fraud, Acquired by Cat&Docs Ahead of Thessaloniki Documentary Festival Premiere (EXCLUSIVE)
variety.comChristopher Vourlias Paris-based sales outfit Cat&Docs has acquired “Unclickable,” Greek director Babis Makridis’ investigation into the murky world of digital ad fraud, ahead of its world premiere March 10 at the Thessaloniki Documentary Festival.
Variety has been given exclusive access to the film’s trailer (see below). “Unclickable” follows a former tech executive who gathers a team of software developers and sets out to build a digital advertising fraud operation.
Working from a basement in an undisclosed location, they manage to defraud a number of high-profile advertisers — including the Trump campaign and a series of pro-Biden organizations — in just a matter of weeks during the 2020 U.S.
presidential election. As the operation unfolds, the film lifts a lid on the shadowy world of digital advertising and the role played by tech giants Google and Facebook, while also spotlighting the known and lesser-known victims of ad fraud and addressing its impact on the internet economy.
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