UConn-Iowa Final Four Game Delivers Record Women’s College Basketball Ratings for ESPN
variety.comCynthia Littleton Business Editor Caitlin Clark and Co. delivered big-time for ESPN on Friday with a record audience tuning in to the Final Four game that sent the University of Iowa to Sunday’s national championship.
ESPN’s nighttime telecast of UConn-Iowa faceoff delivered an audience of 14.2 million viewers, a new high mark for a women’s college basketball game, per ESPN citing Nielsen data.
The game that ended 71-69 was a nail-biter with a one-point margin until the final seconds. The audience turnout topped the short-lived ratings record for a women’s college basketball game of 12.3 million viewers set on April 1 with Iowa’s victory over LSU in the Elite 8 game.
Earlier on Friday, the University of South Carolina defeated North Carolina State to secure its berth in the NCAA women’s basketball national championship game.
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