Women’s Sports Seizes a Prime Moment to Shine Thanks to Math, Gravity and the Perfect Storm Around March Madness (Column)
Cynthia Littleton Business Editor No matter who prevails next Sunday at the NCAA’s championship game, 2024’s March Madness will go down in history as a milestone moment for women’s sports. Not just in the college basketball realm — but for female athletes overall. In a perfect storm, the annual bracket-bonkers frenzy around the NCAA college basketball tournament has conferred a level of respect to the women’s game that is rarely been seen across sports media, but for the quadrennial exception of the Women’s World Cup.