True Artists Agency Launched By Former KMR Agents Alicia Ruskin & Jamie Hernandez
deadline.comEXCLUSIVE: Following the rapid unraveling of KMR over the past few weeks, veteran talent agents Alicia Ruskin and Jamie Hernandez have officially opened True Artists Agency, representing performers of all ages for on-camera commercials.
Deadline first told you the duo was planning to throw open the door to their new agency following KMR grappling with “talent payment breakdown,” which led to the firm suspending its franchise agreement with SAG-AFTRA.
Hernandez and Ruskin’s roster includes clients repped by one or both of the agents for decades. Hernandez began her career at Special Artists and joined Kazarian/Spencer & Associates in 2011, becoming Head of Adult Commercials in 2020.
Ruskin started at what was then Joseph, Hedlfond & Rix as a receptionist, was promoted to agent 18 months later under KSA and rose to become a name partner with Cindy Kazarian in 2008. “We are excited to take our years of experience and build an agency with purpose, integrity, and an aligned vision for the future,” said the partners.
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