This New Status Water Bottle is Coming For Your Stanley Cup

glamour.com:

and a lid. Some say she has life-saving . In short, she’s Stanley? Never heard of her.This content can also be viewed on the site it from.There’s been a lot said in the media and online over the past few weeks about the mania surrounding the Stanley Cup, a water tumbler which was first popularized by and now has made the jump from a favorite of suburban moms to becoming an It item for teenage girls.The Stanley Cup craze was not an industry plant, but a completely organic word-of-mouth trend that relied on a few simple facts.

First, the cup, real name the “Adventure Quencher,” seems to be genuinely a good product that people like. Second, the brand, Stanley, was willing to pivot from marketing the cup primarily toward men seeking something utilitarian to women seeking something cute.

They worked with the three influencers behind the Buy Guide to design Quenchers in pastel colorways, started doing limited edition drops of different designs on their website, and soon, they were selling more to Nearly three years after The Buy Guide started working directly with Stanley to “influencer-ify” the Quencher, we now have women fighting each other in suburban Targets to get the limited-edition Valentine’s Day colors and teenagers doing unboxing videos where they excitedly reveal their new Stanley like it’s a Cartier Love Bracelet.But what on the surface appears to be a strange, inexplicable mania over one specific cup is actually just a peak of what has been a longer trend.

We are officially in the era of the status water bottle, and it’s only going to get bigger.My first introduction to the universe of the status water bottle was the S’Well, the first “cute” water bottle I ever owned, which I got as a gift from my sister-in-law.