During Monday's episode of This Morning, presenters Ben Shephard and Cat Deeley were left utterly gobsmacked after the show's producers had a surprise in store.
Chatting with Jeff Brazier, who was reporting live from the Big Apple, the duo was eager to catch up on the details of ITV's latest competition.
Yet, as Jeff found himself amidst the buzz of Times Square, he had a special reveal for them. He said: "Guys, listen we are in New York City for the next few days showing you guys what you could win but first of all I'll be so upset if this isn't a first for you guys, I've brought you with me.
Have a little look at this!" Spinning around, Jeff unveiled to a wide-eyed Cat and Ben an enormous billboard featuring their smiling faces in the heart of Times Square.
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