‘The Flash’ Targets $70 Million, Pixar’s ‘Elemental’ Aims for $35 Million in Underwhelming Box Office Battle
variety.comRebecca Rubin Film and Media Reporter It was positioned as the first big blockbuster battle of summer. But this weekend’s showdown between “The Flash” and Pixar’s “Elemental” isn’t shaping up to be one for box office record books.
Both of the mega-budgeted tentpoles are tracking for lackluster starts, with “The Flash,” starring Ezra Miller as the title DC superhero, targeting $70 million and “Elemental,” an animated adventure about opposites who attract, aiming to collect just $35 million.
Insiders and analysts are split on the final weekend number for “The Flash,” with some expecting an even softer $68 million and others projecting as much as $85 million. “The Flash” is landing on the big screen without a traditional promotional push from Miller, who has been a controversial figure in the lead-up to the film’s release.
The actor, who was arrested several times in the past few years, released a statement in August to apologize for their behavior and say they were in treatment for “complex mental health issues.” Miller attended the premiere of “The Flash” on Monday, marking their first public appearance in two years, but stopped short of engaging with the press.
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