Sunshine Sachs PR Firm To Rep Golden Globes Again, Cites Organization’s “Ongoing Commitment To Change”
deadline.comEXCLUSIVE: The Golden Globes are back in business with Sunshine Sachs Morgan & Lylis. The PR agency has come on board for the upcoming 81st Golden Globe Awards, which will take place on January 7, 2024, working with Dick Clark Productions and its partners on communications efforts.
After representing the Globes for more than a decade, Sunshine Sachs stepped down from the account in March 2022, amid the fallout from the bombshell 2021 LA Times report about the organization’s lack of diversity and questionable ethical and financial practices.
At the time, the top communications firm left the door open, saying in their letter to the Hollywood Foreign Press Association that they “continue to believe in the ability of the HFPA to positively transform” and that “we will always cheer for reform and commitment to diversity and look forward to seeing your continued growth as an organization.” Since then, Dick Clark Productions and Eldridge acquired all the Golden Globes’ assets, rights and properties from the HFPA, turning the Hollywood awards show into a commercial enterprise.
The Globes also have enforced a new code of conduct, resulting in the expulsion of three voters, and recently announced a 300-member voting body for the 81st annual awards, 60% of whom are racially or ethnically diverse.
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