Stacy Rader Joins CBS Media Ventures As Head Of First-Run Development & Brand Extensions

deadline.com:

In Wendy McMahon’s first major executive hire since the CBS News chief took oversight of CBS Media Ventures, she has brought in veteran producer and development executive Stacy Rader as SVP, First-Run Development and Brand Extensions at CBS Media Ventures.

In her new role, Rader, who will be based in New York, will work with senior leadership to create and coordinate CMV’s content strategy across platforms.

She succeeds Elaine Bauer Brooks, who departed her post as EVP, Development and MultiPlatform Content at CBS Media Ventures in August after nine years at the company on the heels of CBS Media Ventures President Steve LoCascio’s retirement amid a corporate restructuring that saw the division become part McMahon’s portfolio. “Stacy’s background as an experienced producer who has an eye toward creating compelling content, with an expertise in modernizing brands to meet audience expectations and create new business opportunities, is exactly what we were looking for as we develop new shows and look to extend our current best-in-class franchises,” said McMahon, President and CEO of CBS News and Stations and CBS Media Ventures.

At the time of Brooks’ departure, McMahon reiterated the company’s commitment to the first-run syndication business, which has been undergoing a major contraction.