Sky Bet tweet featuring Manchester United legend Gary Neville banned

manchestereveningnews.co.uk:

A tweet by a gambling company featuring Manchester United legend Gary Neville has been banned after a watchdog found the former footballer's strong appeal among under-18s broke gambling ad rules.

The promoted Sky Bet tweet, posted on February 9, contained an embedded video clip from The Overlap football podcast, which showed ex-United captain Neville discussing which team might win the Premier League.

The Sky Bet logo appeared intermittently throughout the video and text at the end stated: "Brought to you by Sky Bet." The Advertising Standards Authority (ASA) investigated whether the ad included an individual who was 'likely to be of strong appeal to under-18', and therefore breached the advertising code. READ MORE: "He's going to do something": Pervert targeted lone women...

including mum pushing pram - by spraying them with 'white substance' READ MORE: 'I was three days into our dream honeymoon when I discovered this terrifying symptom - I couldn't tell my new husband' Sky Bet said they 'firmly believed' that Neville, who will star in the new series of hit BBC One show Dragons' Den, did not hold strong appeal to under-18s, while The Overlap, a YouTube series sponsored by Sky Bet and produced by Neville, was 'distinctly adult in tone and did not feature any content of a childish nature'.