John Hopewell Chief International CorrespondentMipTV 2021, running April 12-16, with a packed prologue on April 9, including MipDrama, will begin to wind down Wednesday night after its second big keynote, delivered by American star Marc Anthony.Suffering its second-year running as a virtual event, Reed Midem’s official market remains a diminished affair.
This year’s edition also, however, underscored the vibrancy of the international TV industry, galvanized by a huge new demand for higher-end content.Following are six takeaways from 2021’s event:David BeckhamNo guessing MipTV’s biggest star to date this year: Former Manchester United and England soccer poster boy David Beckham, who delivered a pre-recorded MipTV keynote on Tuesday to talk.
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