Jill Goldsmith Co-Business EditorSiriusXM has clinched its deal to buy podcasting business Stitcher from E.W. Scripps.The satellite radio giant and Pandora parent, which has been bulkign up in podcasting, said the acquisition will create “the premier full-service platform for podcast creators, publishers, and advertisers.” Stitcher Podcasts Include Freakonomics Radio, My Favorite Murder, How Did This Get Made?, SuperSoul Sunday from The Oprah Winfrey Network, Office Ladies, Conan O’Brien Needs a Friend, Literally!
with Rob Lowe, LeVar Burton Reads, Comedy Bang! Bang!, and WTF with Marc Maron.“The addition of Stitcher is an important next step as we continue to develop and strengthen our offering in the fast-growing podcasting market,”.
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