Shudder Insiders Discuss How Niche Service Survives The Night Amidst Horror Story In Streaming
deadline.comSince launching in beta in the U.S. in 2015, the horror-focused streaming service Shudder has developed a unique reputation for quality in streaming, even as its parent company AMC Networks has grappled with the same financial ills affecting the landscape at large.
One of the most well-known and celebrated brands in AMC’s portfolio of niche streamers, Shudder was conceived as a destination for horror consumers of all kinds, from the most seasoned to the most nascent.
Per VP Global Acquisitions and Co-Productions Emily Gotto, one of the platform’s principal architects, the hope has been to be very intentional in onboarding new titles, programming in such a way as to cultivate an appreciation of the “length and breadth” of the genre.
Like more deep-pocketed services, Shudder ramped up on exclusive acquisitions and originals after building its foundation on a slew of library titles.
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