A.D. Amorosi Sean “Diddy” Combs has gone big as usual with the noir-ish video for “Gotta Move On,” the first single from his recently announced new label, Love Records, through Motown.
Directed by videographer-choreographer Teyana “Spike Tey” Taylor, the “Gotta Move On” video features Diddy and his single’s duet partner, R&B vocalist Bryson Tiller, and a substantial cast.Supporting players in the new video — Combs’ first since the mid-2010s — include comedian-actor Tiffany Haddish, rapper-producer London on da Track, Instagram model Joie Chavis, actress Serayah, comedian Ken Starrrz and Diddy’s sons Quincy Brown, Justin and Christian “King” Combs. “Gotta Move On” is scheduled to appear on Diddy’s new R&B album for Love/Motown – the label’s first project – to be released later this summer.Filmed in downtown L.A., the video opens on a late-night streetscape lit by the glowing neon of a club (“Love,” per the new label).
Here, Haddish plays a host/bouncer type welcoming Diddy, Tiller and their crew into the hot spot. Once inside, watching a cascade of revelers undulating to their new track, Tiller eyeballs one particular dancer and sings “She’s the woman I love, I guess I gotta move on.” Perhaps Tiller is unhappy that Diddy is making his moves on the same young woman.
Then again, Diddy winds up in what looks like an angry conversation with her, a chat annoying enough for him to head hurriedly to the men’s room, yank a sink from its tiled walls and knock down a bathroom stall.Frustration gone, Diddy goes into his rap, as he and Tiller set their sights on another dancer, and prepare to leave when the bartender stops them.
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