Saudi Arabia’s Muvi Studios Ramps up Local Production With Mix of Egyptian, Saudi Titles
variety.comNick Vivarelli International Correspondent Muvi Studios, the production arm of Saudi Arabia’s leading exhibition chain Muvi Cinemas, is ramping up production of Arabic movies with plans to release 10 titles spawned by its own pipeline in 2024, starting with comedy “Esabet Azeema” that will bow locally on Jan.
4. “Esabet Azeema,” which toplines Egyptian icon Esaad Younis making her hotly anticipated return to the big screen, is part of a co-production pact that Muvi struck in 2022 with prominent Egyptian studio Al Arabia Cinema.
Their first collaboration, the comedy “Etneen Lil Egaar” (“Two For Rent”) about two losers who post a video on social media saying they are available to do any job for money, was released in Jan.
2023 through Front Row Arabia, Muvi’s joint venture with Front Row Filmed Entertainment. “Two For Rent” had a nice theatrical run in the region scoring more than 300,000 admissions before being picked up by Netflix.
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