Aurora James challenged major retailers to do more than offer empty statements of support. “So many of your businesses are built on Black spending power,” she wrote in an Instagram post that quickly went viral. “So many of your stores are set up in Black communities.”Her ask: Create lasting change by dedicating 15% of shelf space to Black-owned brands.
Ten days later, Sephora became the first major corporation to commit. is now one of the fastest-growing nonprofits in America, and James has completely reshaped an entire industry.Glamour honored James for her work at the on Tuesday, November 1.
Huma Abedin, best-selling author of Both/And: A Life in Many Worlds, presented the designer with her award. "There are some people who see a problem and look away," Abedin said. "Others see a problem and lament at the unfairness or the injustice.
Then there are women in the mold of designer Aurora James—who choose not just to acknowledge, speak out and empathize but to do something about it which is the vastly harder choice.
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