Aurora James Says She's Received Death Threats Over Her Activism
glamour.comwho started the (asking retailers to devote 15% of their shelf space to Black-owned businesses), is no stranger to adversity.
Not just as a Black woman who started her own company from scratch, but as a visible figure in the sadly divisive struggle for racial equality.
But she's not letting any of that slow her down."People have threatened my life on multiple occasions," James told as she was being honored as one of our 2022 Women of the Year. “For every one horrible person that tells me that I need to die, there are three other entrepreneurs in my inbox telling me that they were given an opportunity because of the Fifteen Percent Pledge.
I have to focus on the light and not let the dark pull me down, but I would be lying if I said that it wasn’t hard sometimes.”She admitted that sticking her neck out in the wake of George Floyd's murder and the subsequent racial reckoning in America wasn't an easy decision. “I really was terrified to do it.
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