PVR Inox Managing Director Ajay Bijli To Deliver Keynote Address At CinemaCon

deadline.com:

Ajay Bijli, founder of India’s PVR Cinemas and Managing Director of PVR Inox, will deliver the Exhibition Keynote address on International Day at this year’s CinemaCon (April 24-27) in Las Vegas.

India’s first multiplex chain with a 25-year history, PVR Cinemas managed to weather the pandemic and recently merged with rival Inox Leisure to create the largest cinema circuit in India.

The merged entity operates 1,683 screens across 115 cities throughout India and Sri Lanka. “I am delighted to be invited by CinemaCon to present a special International Day keynote address on behalf of exhibition representing the Indian film and cinema industry,” said Bijli.

Noting that both PVR and Inox have a reputation for being “game changers” in the industry, Bijli said the newly branded PVR Inox is now investing in advanced technologies to upgrade the theatrical experience, including premium large format (PLF) experiences, luxury seating, unique food and beverage options, as well as optimized sound and projection systems. “India currently has the highest number of movie releases and amongst the highest admissions, and though the pandemic severely impacted our industry for nearly two years with operating restrictions, the Indian market was the first to recover among global cinema chains,” Bijli added.