Pitbull buys naming rights to FIU Stadium, now called Pitbull Stadium: “We’re making history together”

nme.com:

Pitbull has purchased the naming rights for the FIU Stadium, and renamed the venue as the Pitbull Stadium.Announced last night (August 6), the Florida International University Stadium confirmed details of what could be a decade-long agreement with the Grammy-winning recording artist and entrepreneur, Armando Christian Pérez – better known as Pitbull.Home of the FIU Panthers, the site has now been renamed by the musician as the Pitbull Stadium, and Pérez will pay $1.2million (£1.03m) annually for the next five years to retain the naming rights of the on-campus venue.He will then be given the option in August 2029 to extend the deal for another five years if he wishes to continue the partnership.As part of the deal, Pitbull gets 10 days each year to use the stadium rent-free, and various tickets will be set aside purely for FIU students.

Similarly, a brand of vodka he owns will become the preferred brand of the venue and he will be given two suites and 20 VIP parking passes for FIU football home games.He is also being asked to create an “FIU Anthem” to be played at the school’s athletic contests according to AP News.“Yes, we’re going to create history in Pitbull Stadium.

This isn’t just an announcement. This is a movement,” Pérez said during a news conference in Miami. “This is truly history in the making.”“This partnership with FIU is a true honour and a testament to what we can achieve when we work hard.

Renaming the stadium isn’t just about a name change. It’s about inspiring the community, creating opportunities and showing the world that with determination and a clear vision, anything is possible.“We’re making history together, and we’re just getting started.