, lingerie brand Intimissimi has tapped Jennifer Lopez to embody its particular upscale brand of sex appeal, and of course we should have seen this match coming.
is the woman whose body launched Google Images, whose butt paved the way for pear shapes long before Kim Kardashian, whose love life has kept tabloids in business for decades.
Yes, she's definitely sexy on her own terms! Or as Chief Executive Officer Matteo Veronesi put it in a press release, “When looking for a brand partner who embodies the spirit of all our iconic customers, we immediately looked to Jennifer Lopez.
We want women to live the most fulfilling life and feel empowered every day."Lopez was first interested in the brand while on last summer. “I love Italy—the people, the fashion, the culture, the food and the storied history.
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