NFL, Peacock Hope to Tackle Commercial Breaks, But Others Have Tested Similar Blitz
variety.comBrian Steinberg Senior TV Editor When the Buffalo Bills square off against the Los Angeles Chargers on Saturday via a game streamed on NBC’s Peacock, they will, for at least a period of time, do so without one of their most supportive fans: Madison Avenue.
Peacock plans to stream the game’s fourth quarter without commercials, essentially sacrificing 12 minutes, or 40% of a game’s standard ad load, that would normally have been used to spotlight promotional messages for beer, gadgets and cars, among other products.
Viewers won’t see the act as taking away anything. That’s 12 minutes more of game play, analyst banter and football chatter — the stuff they came for in the first place. “We are proud to work with our partners at the NFL to present this first-of-its kind experience,” said NBC Sports President Rick Cordella, in a statement.
It’s true that no one has tested such a feat in a streaming NFL game before. But others have worked similar plans in the past.
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