Jennifer Maas TV Business Writer Netflix used its fourth annual Geeked Week, a previously virtual five-day event during which the streamer rains down news about its new and returning YA, sci-fi and fantasy TV shows, games and movies, as its latest evolution in the live events business following more than 50 experiences in 25 cities worldwide.
With more than 1,000 screaming attendees at Atlanta’s Dairies event space for the in-person experience on Sept. 19, 40 titles with announcements and first looks that garnered nearly 640 million impressions on Geeked Week content across platforms, 19 celebs making in-person appearances, including on-stage host Joe Manganiello and “Twilight of the Gods” filmmaker Zack Snyder, and multiple fans who left with freshly inked tattoos featuring the company’s IP, Netflix’s vice president of U.S.
and Canada series marketing Shelly Gillyard would call it a win. “Going live with fans in real life was a test for us and to see how big we could go,” Gillyard told Variety. “We picked a location called in Atlanta that had a great outdoor space and a theater, and we’re excited that we were able to fill the theater to capacity.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.