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Music Industry Moves: J Balvin and Peso Pluma Join Dear U’s Fan-Artist Platform ‘Bubble’

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variety.com

Thania Garcia Global fan communication platform company Dear U has partnered with J Balvin and Peso Pluma in its first efforts into the Western market.

Launching on Sept. 30, Balvin and Peso will be able to “personally engage with fans around the world through Dear U’s new U.S.

version of the app,” per a press release. Dear U’s “bubble” app provides a personal setting where only subscribing fans can engage with the artists.

Over 600 artists and celebrities are already on the platform, including major K-Pop stars such as NCT, Stray Kids, LISA and Jisoo of Blackpink, EXO, aespa, Twice, as well as actors, sports stars, and entertainers.

Read more on variety.com
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