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NBC Plans Break in Olympics Tradition With A.M. Broadcast of Opening Ceremonies

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variety.com

Brian Steinberg Senior TV EditorThe Opening Ceremonies of the Summer Olympics have long been something reserved for primetime TV — a glitzy event that draws big crowds with spectacle and flash.

For the 2021 version, however, NBC plans to make them available before most viewers have had their first cup of coffee for the day.NBC plans to pre-empt an entire day of programming on the opening day of the next Summer Olympics, offering a telecast of the early ceremonies as they happen live on July 23, between 6:55 a.m.

eastern and 11 a.m. eastern. They will be followed by a mid-afternoon broadcast of NBC News’ “Today,” three hours of afternoon coverage and a re-broadcast of the opening event in the evening.

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